Executive Briefing: Run the $40 question on your org this week. If nobody can answer it, you've found your real AI bottleneck.

Watch now | Routing to cheaper models is the right call, and soon it will be everyone’s. What separates you afterward is two capacities you can build: technical and organizational imagination.

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TL;DR

  • The widespread adoption of cheaper AI models means this cost-saving advantage will soon become standard.
  • True competitive advantage will emerge from imagination, defined as two specific, buildable capacities.
  • These capacities influence the return on any AI model, whether cheap or frontier.
  • The article will explore why a cheaper model tied to a more expensive one is a task-level characteristic, not a model limitation.
  • It will also highlight an overlooked experiment demonstrating where advantage forms as execution costs decrease.
  • A proposed 'two-layer setup' involves using the cheapest capable model as the engine and frontier models for steering, with optimization focused on the engine.
  • A diagnostic question is offered to identify the true constraint on AI returns within an organization.