Claude just helped me earn $10,000. Here's exactly how.

Meta just gave Claude the keys to your ad account. Here’s what to actually do with it.

Claude just helped me earn $10,000. Here's exactly how.

TL;DR

  • Meta's Opportunity Score is a 0-100 health check on campaign setup best practices, not a performance score.
  • Advantage+ features (audience, placements, budget) are crucial for Meta's AI flexibility and are heavily weighted in the Opportunity Score.
  • Claude can be used to draft ad copy angles, generate creative variants, and diagnose campaign performance.
  • Meta's official MCP server allows direct integration of Claude with Meta Ads accounts.
  • Write actions through the MCP require user approval before execution.
  • AI speeds up ad management but human strategy and creative input remain essential for differentiating good ads from technically compliant ones.