Executive Briefing: Where Your AI Money Actually Goes (+ the Token Saver Guide and the 15 Changes I Use)
What I heard at Dreamforce points beyond cheaper agents: different customers, different offers, and a different answer to where a company earns its money.
TL;DR
- AI's impact extends beyond cost reduction to fundamentally changing how businesses are built and operate.
- Previous business decisions, driven by the high cost of attention and customer service, are now open to revision with AI.
- AI should enable customers to purchase something meaningfully different, offering new results, prices, or levels of attention.
- AI announcements should lead to more than just new features on existing invoices.
- The article will cover why focusing solely on the AI bill is misleading, how businesses built around expensive attention are affected, the implications for underserved customers, who captures AI savings, and what's needed to realize new AI-driven offers.
- A companion video discusses how better agents can increase bills and why companies should reconsider the necessity of certain tasks.